Non-negotiable skills you need to establish a successful future in event management include (but certainly aren’t limited to)…Īn eye for detail – in events, the devil is indeed in the detail and every detail matters! This includes keeping track of all details required to do your own work efficiently, whilst also enabling other people to understand exactly what’s required of them – and when! Knowing what’s involved is essential, but managing and delivering an event efficiently and successfully requires a considerable range of skills. Thinking sustainably – making decisions in the event planning process that consider the social and environmental impact. Understanding what the risks are, the likelihood of each one arising, strategies to minimise risk and developing a robust contingency plan in the event of problems is a non-negotiable task in event management. Managing risk – events are complex, as having many elements contributing to an event means multiple possible points of failure. Marketing and communication – it’s never a case of if you build it they will come: delivering an audience requires marketing the promise of what the event will deliver! Today this involves various channels across direct mail, social media and digital marketing. Delivering a great event is easy with unlimited funds, but great management is required to produce an event within a constrained budget.
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Managing budgets – probably second only to having clear objectives comes effective budget management. From there, efficient management of all suppliers, ensuring they fulfil their roles on time and within budget, is essential to the success of the event. From caterers to lighting, diverse suppliers need contacting, short-listing, negotiating costs with and finalising contracts. Sourcing and managing suppliers – every event involves a range of suppliers. This involves research, contract and cost negotiation and building working relationships. Selecting a venue – selecting a venue may seem simple but the importance of finding the right venue should not be underestimated. Any large event involves complex time management, scheduling and coordination of other people’s activity – such as catering, digital and technological set up and venue preparation. Understanding objectives – what is the purpose of the event? What experience do we want people to have? Planning an event is impossible without clear objectives.Įstablishing timelines – determining what has to happen and when.
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Whether you’re organising a friend’s wedding or a multi-national conference, essential tasks will include: However, it’s also essential to realise what’s involved when it comes to designing and producing an event.
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Understanding that event management is a major UK industry, and knowing what types of events could be included is vital for any would-be event planner. When you think that any and all sectors, across business, health, education, charity, sport, hospitality, leisure and tourism also run events to make their own connections, it’s small wonder that event management is predicted to grow to £50 billion by 2020! Weddings – from your own, family and friends’ weddings, to a Royal wedding.įestivals and Concerts – from ‘T’ in the Park and Glastonbury to Latitude and WildernessĬharity events – from Sports Relief to The Moonwalk to The Marathon.įashion events– from London Fashion Week to Chanel Haute Couture show to Nike pop up events Meetings, Roadshows, Conferences and Education – from IBM to TED Talks. Sports events– from the Olympics to local charity football matches. Parties, Awards, Launches, First Nights and VIP events – from Leicester to Times Square.Įxhibitions – from Comic Con to Ideal Home Show to The Other Art Fair With over 25,000 event businesses and over 530,000 people employed in events, the UK event industry isn’t just more important than you’d first think, it’s also much broader, as the types of events currently popular in the UK demonstrate: